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Move comes three years after acquisition by Puig.
June 19, 2025
By: TOM BRANNA
Editor
Byredo Founder and Chief Creative Officer Ben Gorham is leaving the company. Byredo, founded in 2006, was acquired by Puig in 2022. The Swedish brand is best known for fragrances such as Mojave Ghost and Gypsy Water. In the past two decades Byredo expanded into makeup, body care, fashion and homeware. When Puig acquired Byredo, Gorham agreed to remain as chief creative officer for three years. Now, with the contract up, Gorham is moving on. “I am proud of what we were able to achiev...
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